Capturing content and telling compelling stories for Born Primitive, maker of apparel for athletes of all sizes and skill levels.
For each of these pieces, I served as the Producer.
My role included management of overall budgeting and pitching, building pre-production decks, travel planning, location scouting, line producing, casting, wardrobe selection, equipment rental, securing insurance and permitting, client management and post-production delivery oversight.
[BORN PRIMITIVE | WODAPALOOZA EVENT COVERAGE]
A full weekend of shooting at a major CrossFit event called Wodapalooza in Miami, Florida. I served as the Producer with a single DP/Shooter/Editor. Our days began at 7am, strategizing and shooting events and interviews across four main arenas at beautiful Bay Front Park. After full days of capturing content, we’d return to our hotel, download the footage and to edit and post a same day social recap. This piece is a compilation edit of the entire weekend of coverage featuring the Apparel Sponsor, Born Primitive.
[BORN PRIMITIVE | CAMPAIGN VIDEO]
A full campaign piece shot on location in San Diego. This piece captures the Born Primitive “Savage” mindset.
[BORN PRIMITIVE | BRAND VIDEO]
A full-length brand video featuring the Born Primitive owner, Bear Handlon, and a look at his company’s approach to creating a relentless, inspiring community.
[BORN PRIMITIVE |PRODUCT VIDEO]
A compilation social piece highlighting a featured Born Primitive sports bra.
Agency of Record: Common Thread Collective
Executive Producer: Agatha Borrelli
Editing: Alessandro Rodrigues / Brendyn Gilbert
DP: Rick Lawrence
Photography: Damien Noble Andrews