[GET UP & JO]
Confession: the URL joannavargasdotcom was already taken, so I pivoted to something more representative of my overall attitude– enthusiastically embracing life.
In my early 20’s, I lost my two primary caregivers and that experience provided perspective about what’s most important in life– and an urgency to make the most of every day. I’m seeking unique opportunities to push past the limits of my comfort zone. There’s no time to waste… so let’s get up and go.
The BOLD “J” is representative of my dynamic, positive energy. It’s simple, versatile, and instantly recognizable.
The logomark communicates modern design and the upward lift on the letterform conveys enthusiastic momentum and forward progress.
The color palette is upbeat, a happy blend of sunny So.Cal surf tones.
[MORE ABOUT ME]