Capturing star athletes utilizing cutting edge percussive therapy with Theragun to move better, feel better, and perform better.
For each of these pieces, I served as the Producer.
My role included management of overall budgeting and pitching, building pre-production decks, travel planning, location scouting, line producing, casting, wardrobe selection, equipment rental, securing insurance and permitting, client management and post-production delivery oversight.
[G2 PRO | PRODUCT VIDEO]
A 3D explainer cut focusing on the technology behind Theragun’s second generation G2PRO device.
[BRAND | CAMPAIGN VIDEO]
A longform cut focusing on the “why” behind Theragun products: making wellness more accessible for everybody.
[DAVID JOHNSON | CAMPAIGN VIDEO]
A longform cut featuring NFL running back, David Johnson, and how the Theragun has impacted his training and recovery.
[ANTONIO BROWN | CAMPAIGN VIDEO]
A shortform cut featuring NFL wide receiver, Antonio Brown, and how he uses the Theragun for peak athletic performance.
[CREDITS]
Agency of Record: Common Thread Collective
Editing: Alessandro Rodrigues / Brendyn Gilbert
DP: Rick Lawrence