A modern take on a local laidback libation.
[WORDMARK + ICON]
Inspired by my So.Cal roots, this custom logo & icon balances clean, bold lines with the vibrant forward momentum of the ocean.
[COLOR PALETTE + TYPOGRAPHY]
Pulling complementary tones from the sea, sunsets and robust grapes, this palette is about enjoying killer ocean views with a delicious glass of wine. Gotham Black and Amazing Grotesque are two bold typefaces with just enough subtle variation to tie it all together.
[BOTTLE LABELS + PACKAGING]
In order to stand out on the shelf, I played up the bold simplicity of the logo against the texture of an iconic wave pattern inspired by the Great Wave off Kanagawa (a woodblock print by Japanese artist Hokusai), and another nod to the shifting colors of the sea. This pattern is featured on all three varietals and carries over in greater size on the full box packaging.